Directed overall brand vision, ensuring consistent visuals across platforms and customer touchpoints.

Guided teammates, agencies, and vendors to deliver high-impact campaigns and assets.

Shaped strategies supporting company objectives and stronger audience engagement.

Oversaw collateral, digital media, packaging, and multimedia initiatives.

Pitched concepts and creative directions for launches and promotions.

Partnered with executives and marketing to refine messaging and identity.

Established and enforced style guides for advertising and corporate communications.

Managed budgets, schedules, and external vendors to deliver polished results.

Mentored junior staff, fostering innovation and professional growth.

Monitored campaign performance, applying insights to improve outcomes.

Served as the sole in-house designer, handling the full creative lifecycle from concept to completion.

Produced motion graphics, videos, brochures, social media content, trade show graphics, email templates, and websites.

Worked with marketing, sales, and leadership to transform objectives into compelling communications.

Developed and maintained a cohesive identity system and consistent design standards.

Supported strategy with targeted visuals tailored to audience needs.

Introduced new tools and workflows that improved efficiency.

Revamped packaging for an entire toy line, increasing shelf appeal and driving a 20% YOY sales boost at Target.

Partnered with Disney, Nickelodeon, and DreamWorks to create assets meeting strict licensor guidelines.

Coordinated with manufacturing partners in China to ensure accuracy and cost efficiency.

Built dielines, layouts, and press-ready files for a wide range of toy categories.

Worked with product development and marketing to align visuals with consumer trends.

Designed signage and large-format graphics for international trade shows.

Produced catalogs, product sheets, and digital collateral supporting sales.

Delivered multiple assignments simultaneously in a fast-paced environment.

Created visual solutions for diverse clients, tailoring work to unique needs.

Produced layouts for large-scale environmental graphics.

Prepared press-ready files with accurate bleeds, resolution, and color profiles.

Collaborated with clients from concept through completion, offering design expertise.

Supported operations, ensuring reliable output and timely delivery.

Managed concurrent assignments under tight deadlines.

Assisted with prepress, proofing, and finishing processes.

Produced custom visuals for a wide range of clients, aligning with branding objectives.

Specialized in small-format collateral including brochures, flyers, postcards, and stationery.

Prepared and reviewed press files to ensure correct layout, bleeds, and color.

Worked directly with clients to refine concepts and secure approvals.

Operated digital press equipment, performing checks for color consistency.

Balanced client priorities while meeting tight deadlines.

Assisted with prepress and finishing to streamline workflows.